SubSpace Adult Programs Branding and Materials

SubSpace is the master brand for Adult Programs at the Museum of Science. Since launch, it has not only grown to be an award winning content arena but also one of the most comprehensive brand lines at the Museum. From the innovative direct mailer that doubles as an art rich calendar, to digital marketing, to day of materials be they physical or virtual, the audience has a lossless experience which echoes the programming itself; bold, dynamic, unexpected. I often talk about SubSpace pushing the boundaries of the Museum’s core brand to its reaches but by design. It has to so it can compete in external markets but also so that it can stand apart from the Museum’s non adult programming. While overall styling and vibe are retained, each season carries its own color palette which is carried across all marketing in some manner to do just that. dynamic, unexpected. I often talk about SubSpace pushing the boundaries of the Museum’s core brand to its reaches but by design. It has to so it can compete in external markets but also so that it can stand apart from the Museum’s non adult programming. While overall styling and vibe are retained, each season carries its own color palette which is carried across all marketing in some manner to do just that.