ATypI Hands On Brighton 2007 Mailer

This project's aim was to create a concept for a conference mailer, specifically the ATypI Hands On 2007 conference held in Brighton, England. The goal was twofold; firstly, to express something unique about the conference topic and location and secondly, to make the content influence the form. My approach was to create a fun, eclectic look with a form that is mailed whole, but can be ripped into color and icon-coded booklets for each day of the conference. Pencil included!