Cafe Latakia Branding
This identity system was created for one of my favorite neighborhood cafes in Chicago. Originally from Latakia, the owner, Malek, has created a place where his customers are treated like patrons on the first visit. Apart from striving to meet their needs with a wide array of traditional and exotic beverages and foods, he gives the type of friendly, detail-oriented service which makes one feel truly welcome and invites one to relax. With that motivation, I created an identity system which captures the warmth of community experienced at Cafe Latakia with a slight nod to the rich color and patterns of the eastern Mediterranean.