Voice-over Artist Identity
Lisa Abbatomarco is breaking into the voice-over industry and originally tapped me to create an identity and CD label for that use. The project has since expanded to include a letterhead, promo postcard and Flash-based web page. The approach for the identity was to balance Lisa's ambitions to do both commercial and animation voice-over and/or to create something that was both sophisticated and wacky. Here line represents sound; one structured and smooth, the other freeform and wild, her name acting as an anchor to both.